More Than A CONDOM? (2)

As i mentioned in the last blog about Durex, it does not merely aim to be known as a seller of condom, but seeking for something beyond a condom brand. Thus, Durex dedicates itself to charitis helping people against AIDS. Durex adopt a strategy that it will donate a condom to charities as long as […]

Read More More Than A CONDOM? (2)

More Than A CONDOM? (1)

As one of the biggest seller of condom, Durex create a new path to market their brand when other company behaved conventionally on the social media. Actually this international big brand is a good expresser at making people laugh and attracting their attention to the product. In China, firstly Durex is not that much diverse […]

Read More More Than A CONDOM? (1)